New Nutrition Business, London, U.K., has issued a new report entitled, “10 Key Factors for Success in Energy Drinks,” which explores the new trends and strategies emerging in the energy drink market and discusses innovations in packaging, marketing and distribution. Illustrated by case studies and sales data, this report provides a summary of trends, opportunities and strategies for a market that is splintering into a series of niche categories, including “natural energy.” Other new niches, which include mood and brain health, could offer opportunities for brands founded on good science, and may lead to products targeted specifically at men or women.